ProTech
Visual identity / Web design
Project details
Team
Myself
Fransisco Groth
Fanny Karlsson
Lucas Ackerberg
Malin Larsson
Axel Götestam
Brief
“Develop a captivating campaign page to launch ProTech's fresh design collection, emphasizing innovation and enticing audience engagement.
The landing page will feature overview and detailed images of the new products. It must radiate professionalism, modernity, and tech, setting ProTech apart.
The goal is to attract the audience with visually appealing content and encourage email sign-ups for further engagement”
My role
Together, myself and Fransisco developed the visual language for the brand as well as the layout for the landing page.
My main task for this project was to develop a strong logo concept. After the project ended I continued to work on the brand’s visual identity, and created more logo variations and graphic concepts.
Solution
Through market analysis, we recognized a demand for smart wearable technology boasting a futuristic and elegant aesthetic suitable for all genders. We wanted to create a skiing brand with forward-thinking products that prioritize sustainability, gender neutrality and adventure.
Logo sketches
We tested many different logos before settling on the one that we felt resonated the most with the brand and its values. When choosing a logo we also considered the visibility in bright surroundings, such as snow and sunlight.
Final logo design
To maintain the strong shape and visibility, we settled on a logo with four variants. Two outlined and two filled. We wanted to make sure the logo was flexible enough to be used on different types of products as well as marketing material.
Colour palette
Recognizable, visible and gender neutral.
Brand statement
At ProTech, we cater to an adventurous demographic aged 18 to 45, comprising experienced ski and snowboard enthusiasts who are tech-savvy, data-driven, and passionate about exploration.
Graphic concepts
I contiuned working on the visual identity after the project had ended. I created a pattern in two different variants for use on packaging or products, as well as other variants of the logo and logotype for use on brand stickers, packaging or promotional material.
Ekoland
Visual identity / Concept development / UX
Project details
Tools
Figma
Adobe Illustrator
Maze
Generative AI
Brief
“Create a concept and visual identity for an e-commerce site named Ekoland with the purpose of grocery shopping. Design it so that it will be fitting for a fridge-integrated screen.
Connect your concept to UN's goals for sustainable lifestyles. And incorporate AI into the service.”
Solution
An specialized online grocery shopping service that distributes groceries directly from local farmers to customers. The goal was to reduce food waste for both farmers and consumers, and to make it easier to shop locally and reduce the overall carbon footprint left behind by grocery shopping.
Visual identity
I chose to create a round logo to reflect how nature and food production should be cyclical rather than wasteful. The colors are chosen to represent the sun, growth, and soil.
My goal was to make the visual identity feel approachable and inviting.
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App design
The Ekoland landing page was specifically designed to be used on a fridge-integrated tablet. When designing the page, i focused on accessibilty, such as large pressable surfaces and high color contrast ratios.
I included an AI-powered function called Smart recommendations. This is an integration between the Ekoland app and your fridge's built in AI-function. It can compliment food items that might be going out of date or to let you know to buy recurring groceries that you might be running low on.
Brand statement
Our mission is to revolutionize grocery shopping by connecting consumers with fresh, locally sourced produce from independent farmers. We are committed to environmental sustainability, supporting local communities, and inspiring healthier lifestyles.
Market analysis
When developing the Ekoland brand concept, I initially assessed the current online grocery shopping market. It's a saturated industry, and I aimed to introduce a unique element to give Ekoland a competitive edge. After consideration, I settled on a concept: Ekoland would specialize in distributing food sourced directly from local farmers to customers. While this localized approach might limit the variety of available foods, it offers significant benefits.
Research and ideation
In my research process, I utilized generative AI such as ChatGPT, JamBot and Google Gemini. It was helpful in my search for information and articles. I also used it to create personas and for conducting user interviews. The research returned a lot of useful information about environmental issues and general consumer interest.
Concept communication
From an environmental standpoint, Ekoland's model drastically reduces transportation costs, resulting in a smaller carbon footprint for each customer. Additionally, by storing and distributing food, Ekoland helps minimize food waste, benefiting both the environment and the farmers.
Economically, customers benefit in various ways. They can access second-grade produce at a lower cost, which would otherwise go to waste. Ekoland offers a subscription service allowing customers to select recurring groceries for weekly delivery, saving both money and time. Supporting local farmers not only boosts the local economy but also fosters a sense of community around the customer
Grönstad
Concept development / User research / UX
Project details
Client
Falkenberg municipality
(fictional)
Tools
Figma
Adobe Illustrator
Google survey
Maze
Generative AI
Brief
“Develop a digital tool to address urban environmental challenges with a specific focus on promoting reuse. The tool aims to support sustainable practices and influence user behavior positively. Additionally, it will integrate AI technology to enhance its functionality. The service is comissioned by your local municipality.”
Solution
An app that facilitates interaction between citizens and municipal authorities. With the help of AI image generation, individuals can submit proposals for the improvement of green areas.
The product
The project, dubbed "GrönStad" was conceptualized to serve as a platform facilitating collaboration between residents and local government.
This provides the municipality with fresh insights, allowing policymakers to view the city through the lens of its residents. Ultimately, GrönStad aims to empower residents, foster community involvement, and advocate for a greener, more sustainable future in Falkenberg.
The main functions
The key features enables residents to submit proposals for repurposing green areas in public spaces. This is done with user-friendly tools such as a camera and map interface for easy navigation and interaction.
Brand statement
GrönStad empowers individuals to shape their urban environment. By promoting democracy and civic engagement, we provide fresh insights for inclusive, community-oriented decision-making.
The research process
So how did we end up here?
In my research, I focused on several aspects related to Falkenberg's environmental efforts. This included studying recycling and reuse measures, examining local facts and statistics, aligning with UN Sustainable Development Goal 11, and assessing existing services and municipal initiatives from other areas.
I read Falkenberg municipality’s document Lokal Agenda 2030. This is a report documenting the UN’s Sustainable Goals in a local perspective. I chose a few key points as a starting point for the project development.
I conducted a Google survey distributed to friends and acquaintances spanning various age groups, focusing on Falkenberg's local community.
The questionnaire aimed to gauge residents' perceptions and involvement in municipal and political decisions. Questions encompassed topics such as residents' length of residency in Falkenberg, their direct engagement with the municipality, and their opinions on the city's environmental impact and urban green spaces.
Following the survey's conclusion, notable findings emerged:
Residents expressed a perceived limitation in their influence on political decisions.
They emphasized the importance of expressing opinions regarding urban development
Residents underscored the significance of green spaces within central Falkenberg, and stressed the necessity for the city to adopt environmentally conscious practices.
Defining the users
These insights informed the development of the project's objectives and target audience. The project's focus shifted towards addressing the intified needs of Falkenberg residents, particularly in enhancing communication channels between citizens and municipal authorities, promoting community engagement in urban planning, and advocating for environmentally sustainable initiatives.
After gaining insights from the survey, I used the information to create to personas top represent the possible users of the service.
The user perspective
Based on user research i set up a cyclical customer journey. The goal was to illustrate how a customer might experience the service and how one user's positive experience might generate further engagement.
Potential for further development
This digital forum offers an inclusive platform for residents to voice their opinions on various aspects of the urban environment in Falkenberg. Additionally, it serves as a space for residents to share their perspectives on plans for the expansion of green spaces.
Grönstad has the capacity to extend its utility beyond urban planning discussions, allowing residents to report on other municipal matters such as waste management, accessibility, inadequate lighting on streets, and malfunctioning infrastructure.
Illustration
Adobe Illustrator / Procreate for iPad
